Several owners of local SoCal vape shops are saying that TV ads for StillBlowingSmoke are affecting their business. They are claiming that fewer smokers are seeking to try vaping to quit smoking. They’ve noted that starter kit sales are much lower than normal.
Often, starter kits are purchased by new vapers looking to become former smokers.
Is the StillBlowingSmoke campaign related to a drop in starter kit sales? Perhaps the wave of early adopters has subsided. Perhaps the market for current smokers looking to switch has diminished. Perhaps it’s because of market saturation. Or is it possible that it the StillBlowingSmoke campaign is the cause?
If you are a vape shop owner or employee in California, please take this poll. Leave a comment and give us some insight into your experiences, thoughts and opinions.